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Guides

Guides for Coquitlam owners who are short on time

Three long-form guides written for owners with full calendars. Each one teaches a decision you can make on your own, whether or not you ever hire us.

Written by Ali Sedighi, MBALast updated:

These guides exist because most owners do not need more marketing tips. They need help making three decisions: whether to keep doing marketing themselves, how to start a new company online without a mess, and how to hand marketing to someone else without losing control of it. Each guide teaches one of those decisions with checklists and numbers you can run on your own business.

What doing your own marketing really costs you

The owner-hours guide walks you through putting a dollar figure on the hours you spend on your website, Google profile and ads. It uses your billable rate, the jobs that slip through when work is rushed, and the money a done-for-you plan would cost, and then compares them side by side.

You will come away with:

  • a simple tally sheet for one month of marketing time
  • a formula for the value of displaced billable hours
  • a way to estimate the enquiries lost to stale profiles and slow replies
  • a clear test for whether outsourcing pays for your business

Read this one first if you have been in business for a while and keep promising yourself you will "sort out the marketing" next month.

Launching a new Coquitlam company online

The launch guide sets out the order in which a new Coquitlam company should build its public footprint. It starts with the paperwork you must handle yourself, such as checking your City of Coquitlam business licence, then moves through name consistency, the Google Business Profile, a lean first website, reviews and a first ad test.

Its main lesson is about sequence. Many new owners start with the most visible thing, a logo or a van wrap, and leave the details that customers and search engines check. Doing it in the right order costs less and avoids months of clean-up. If you want us to run that sequence for you, see the launch service.

Handing off your marketing without losing control

The handoff guide is for owners who want someone else to do the work but are wary after a bad agency experience. It covers which accounts must stay in your name, how to grant access safely, what a weekly task list should contain, what a useful monthly report looks like, and how to leave cleanly if things do not work out.

It includes a one-page ownership checklist you can use with any provider, not just us. The goal is simple: you should be able to walk away at any time with every account, every page and every piece of data you paid for.

How to use these guides

Each guide is long because the decisions are real, but every section opens with the short answer first. Skim the headings, read the parts that apply, and use the tables with your own numbers.

When you are ready to act:

A note on what these guides are not

These guides cover marketing and the business decisions around it. They are not legal, tax or licensing advice. Where we mention a City of Coquitlam rule or a Google guideline, we link the official page and date the reference; confirm the details with the source before relying on them. We are a marketing service, not a contractor, and nothing here is advice about how to do trade work.

Each guide carries the date it was last checked at the top of the page, and we revisit the official links when the city or Google changes them. If a guide raises a question about your own business, call, text or email us and ask it.

Frequently asked questions

Are the guides free to use?

Yes. They are written so you can follow them yourself. If you would rather hand the work over afterwards, the services pages explain how.

Which guide should I read first?

If you run an established business, start with the owner-hours guide. If your company is new, start with the launch guide. If you already work with an agency, read the handoff guide.

Are these specific to Coquitlam?

The methods work anywhere, but the examples, district notes and licensing references are written for Coquitlam and the Tri-Cities.