A new company's first few months set patterns that are hard to undo. Three different phone numbers, a profile under a nickname and a website under an old trading name will confuse customers and search engines for years. Our launch service sets everything up once, consistently, and in an order that keeps early costs low.
What this service is
This is a fixed sequence of marketing setup tasks for a company that has recently started trading in Coquitlam, or is about to. We handle the public-facing side: name consistency, the Google Business Profile, a lean first website, and a first ad test. You handle the legal side, using a checklist we give you.
It differs from our other services in one way: it has a clear finish line. Once launch is done, you can stop, or carry on with ongoing local search, website upkeep or search ads.
Who it is for
- Tradespeople going out on their own after years working for someone else.
- Shops and studios opening a first location in City Centre, Austin Heights, Burquitlam or Burke Mountain Village.
- Existing companies that relaunched under a new name and need to clean up the old footprint.
If your company has been trading for years with a working website and profile, this is probably not for you; the ongoing services are a better fit.
What is included
Before anything goes public
We work through a pre-launch checklist with you. The City of Coquitlam says its business licence bylaw requires everyone carrying on a business in the city to hold a valid licence. The same page describes a Tri-Cities intermunicipal licence for mobile businesses based in Coquitlam, Port Coquitlam or Port Moody, listed at $175 a year as of October 2026; confirm current terms with the city before relying on it. We do not give licensing advice; we simply make sure your marketing does not go live ahead of your paperwork.
The public setup
- One name, one number, one email used identically everywhere: profile, website, van, invoices.
- Google Business Profile created with the right categories. For businesses that go to customers, Google says to hide the address and set a service area instead.
- A lean first website: home page, one page per main service, a service-area page and a contact page with call, text and email buttons.
- Photo starter kit: a list of 20 shots to take in your first month on the job.
- Review routine: a simple request template and timing, so the first reviews arrive steadily.
- First ad test, only once the profile and site are live, with a small monthly ceiling.
Timeline
| Phase | Typical length | Outcome |
|---|---|---|
| Checklist and name confirmation | Week 1 | Details locked |
| Profile and website build | Weeks 2–4 | Live, consistent footprint |
| Review and photo routine | Weeks 4–8 | First reviews and real images |
| Ad test | Weeks 6–10 | First paid enquiries and real cost data |
Profile verification by Google can add days or weeks outside our control, so we start it early.
How results are measured
For a new company, early success is mostly about foundations, then about first enquiries. We track whether the profile is verified and complete, whether name and phone match everywhere, how many first reviews arrived, and how many calls, texts and emails came in each week.
By the end of launch you should know your first real cost per enquiry from ads and which services people ask about most. Those two numbers shape everything after.
Mistakes to avoid
- Ordering vans and cards before the name is settled. Rewrapping a van costs more than waiting a week.
- Using a personal mobile number you might change. Pick a business line you will keep for years.
- Running ads to a social page. A lean website converts better and belongs to you.
- Claiming a service area the size of the Lower Mainland when you are one person with one truck.
- Skipping the review routine in the first months, when every review counts most.
Read the full step-by-step launch guide, compare plans, or call, text or email us. We help you market the new company; we never do the trade work for your customers.
Frequently asked questions
Do you register my business or get my licence?
No. Registration and licensing are yours to complete with BC Registries and the City of Coquitlam. We give you a checklist and build the marketing around the details you confirm.
What if I have not picked a business name yet?
We can talk through how a name will work on Google and on a van, but the final choice is yours. Check availability and registration rules with BC Registries before you print anything.
Can I launch on a small budget?
Yes. The profile and a lean website cost far less than ads, so we start there and add a small ad test only once those are working.
How soon will the phone ring?
It depends on your trade and your area. A few owners get enquiries in the first weeks from the profile and ads; for most, steady flow builds over several months.